Marilyn Monroe Publicity & Film Stills
GUEST: I had a neighbor who worked for a company that produced movie posters. He was 92 at the time that he died, and he had no children. His sister-in-law knew that I was his buddy, and asked me if there was anything of Frank's that I would like. These were in his attic, and I thought they were kind of cool.
APPRAISER: Well, I think they're really cool. I mean, apart from the obvious-- they're all of Marilyn Monroe, which is why I got excited when I saw them-- they're film stills, and the ones that you find in shops today, they're reprinted and reprinted and reprinted, and so they're so far from the originals. And every one that you have here is a pristine, crisp, clean, shiny original. We have five different things represented here. We have a set from The Prince and the Showgirl, which is complete-- they came in sets of 12, and the rest of them are down here in that stack. We have nine of the 12 "Bus Stop" images. Then we have, on this stack, what Fox Studios put out at the time, which was kind of what I call "the omnibus." It was her greatest hits. It was all of the most wonderful movies Marilyn's done for Fox, and they were trying to publicize her, and so they sent out this stack of 20. The stack in the center are the "glamour shots," or I call them. They came as a set of ten, and you have the complete ten. And the far side is a complete set of 20 black-and-white film stills from the movie "Bus Stop." How long ago was it that you acquired these from the attic?
GUEST: About 15 years ago.
APPRAISER: So for 15 years, you've...
GUEST: I've been curious.
APPRAISER (laughs): It's not been until probably the past ten years that collectors have really started to value these original vintage prints. And they're doing quite well at auction. So if I were you, I would insure them for between $18,000 and $20,000.
GUEST (laughs): I-- thanks, Frank.
(both laugh)
APPRAISER: Frank's smiling somewhere, I'm sure.
GUEST: I'm sure-- I am.
(both laugh)
APPRAISER: And they're just stunning-- they're pristine.

$3,000 - $5,000 Insurance
$18,000 - $20,000 Insurance
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Understanding Our Appraisals
Executive producer Marsha Bemko shares her tips for getting the most out of ANTIQUES ROADSHOW.
Value can change: The value of an item is dependent upon many things, including the condition of the object itself, trends in the market for that kind of object, and the location where the item will be sold. These are just some of the reasons why the answer to the question "What's it worth?" is so often "It depends."
Note the date: Take note of the date the appraisal was recorded. This information appears in the upper left corner of the page, with the label "Appraised On." Values change over time according to market forces, so the current value of the item could be higher, lower, or the same as when our expert first appraised it.
Context is key: Listen carefully. Most of our experts will give appraisal values in context. For example, you'll often hear them say what an item is worth "at auction," or "retail," or "for insurance purposes" (replacement value). Retail prices are different from wholesale prices. Often an auctioneer will talk about what she knows best: the auction market. A shop owner will usually talk about what he knows best: the retail price he'd place on the object in his shop. And though there are no hard and fast rules, an object's auction price can often be half its retail value; yet for other objects, an auction price could be higher than retail. As a rule, however, retail and insurance/replacement values are about the same.
Verbal approximations: The values given by the experts on ANTIQUES ROADSHOW are considered "verbal approximations of value." Technically, an "appraisal" is a legal document, generally for insurance purposes, written by a qualified expert and paid for by the owner of the item. An appraisal usually involves an extensive amount of research to establish authenticity, provenance, composition, method of construction, and other important attributes of a particular object.
Opinion of value: As with all appraisals, the verbal approximations of value given at ROADSHOW events are our experts' opinions formed from their knowledge of antiques and collectibles, market trends, and other factors. Although our valuations are based on research and experience, opinions can, and sometimes do, vary among experts.
Appraiser affiliations: Finally, the affiliation of the appraiser may have changed since the appraisal was recorded. To see current contact information for an appraiser in the ROADSHOW Archive, click on the link below the appraiser's picture. Our Appraiser Index also contains a complete list of active ROADSHOW appraisers and their contact details and biographies.


