Magnolia Petroleum Co. Porcelain Sign, ca. 1930
GUEST: I brought in this petroleum sign that hung over my grandfather's country store many years ago. Probably the late '20s, early '30s, as best I can find out. He had a small country store in a rural community in Van Zandt County, Texas. I can remember my folks using it to play dominoes on. They rested it on their knees and played dominoes, and then once I got it under my control, so to speak, well, I've tried to take good care of it since then.
APPRAISER: It's a double-sided porcelain advertising sign for the Magnolia Petroleum Company. They were established originally in 1911 in Texas. By 1925, Standard Oil of New York had begun the process to-to purchase the company. We can reasonably date this sign somewhere between 1911 and 1935. It's all completely original. Obviously they've got the, the magnolia blossom, it's a gorgeous piece in the center, surrounded by this red and this field of-of blue, that just really makes the sign pop. And what I like to think about is, you're driving down the country road, it's just a piece that would have caught your eye. It's got the original mounting bracket where it would have hung, and then the surface on it remains in a really good state of preservation. It's got a couple little chips. But compared to most signs that we see of this nature come up, I'd say it's in really good condition. Probably an eight out of ten, something like that. So with signs, a lot of times what we'll see is the sign might be in good condition on one side...
GUEST: Right.
APPRAISER: ...the other side is really poor...
GUEST: Yeah.
APPRAISER: ...and that can really affect value. So what I'm going to do is turn it over here...
GUEST: Okay.
APPRAISER: ...so you can see that this sign... on both sides...still just really pops and has all the good color. I think this side is even a little bit better than, than the other side, really. If this sign came up for auction today, I think, conservatively, we'd place an estimate of $2,000 to $3,000.
GUEST: Okay, that's good. My grandfather would be proud to know that.
APPRAISER: Mint condition signs, um, identical to this one have sold for as much as $9,000. And you're saying at one point somebody had offered you, how much was it?
GUEST: $200.
APPRAISER: $200. So not a, not a bad increase there at all.

$2,000 - $3,000 Auction
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Understanding Our Appraisals
Executive producer Marsha Bemko shares her tips for getting the most out of ANTIQUES ROADSHOW.
Value can change: The value of an item is dependent upon many things, including the condition of the object itself, trends in the market for that kind of object, and the location where the item will be sold. These are just some of the reasons why the answer to the question "What's it worth?" is so often "It depends."
Note the date: Take note of the date the appraisal was recorded. This information appears in the upper left corner of the page, with the label "Appraised On." Values change over time according to market forces, so the current value of the item could be higher, lower, or the same as when our expert first appraised it.
Context is key: Listen carefully. Most of our experts will give appraisal values in context. For example, you'll often hear them say what an item is worth "at auction," or "retail," or "for insurance purposes" (replacement value). Retail prices are different from wholesale prices. Often an auctioneer will talk about what she knows best: the auction market. A shop owner will usually talk about what he knows best: the retail price he'd place on the object in his shop. And though there are no hard and fast rules, an object's auction price can often be half its retail value; yet for other objects, an auction price could be higher than retail. As a rule, however, retail and insurance/replacement values are about the same.
Verbal approximations: The values given by the experts on ANTIQUES ROADSHOW are considered "verbal approximations of value." Technically, an "appraisal" is a legal document, generally for insurance purposes, written by a qualified expert and paid for by the owner of the item. An appraisal usually involves an extensive amount of research to establish authenticity, provenance, composition, method of construction, and other important attributes of a particular object.
Opinion of value: As with all appraisals, the verbal approximations of value given at ROADSHOW events are our experts' opinions formed from their knowledge of antiques and collectibles, market trends, and other factors. Although our valuations are based on research and experience, opinions can, and sometimes do, vary among experts.
Appraiser affiliations: Finally, the affiliation of the appraiser may have changed since the appraisal was recorded. To see current contact information for an appraiser in the ROADSHOW Archive, click on the link below the appraiser's picture. Our Appraiser Index also contains a complete list of active ROADSHOW appraisers and their contact details and biographies.


