APPRAISER: So you brought us a lunch pail today-- a lunch box. It's yours?
GUEST: Yeah.
APPRAISER: Where'd you get it from?
GUEST: I got it from my dad. My grandma bought it for him when he was real little and he'd take it to school every day.
APPRAISER: You know, when they ask people in my business, "What are some funny things people collect?", we search around, we say, "Would you believe lunch boxes?" And until a few years ago, you couldn't have said that because there was really no interest in lunch boxes. And then all of a sudden, a whole trend started and a whole new thing of collecting, and people started running around to the thrift shops and buying up lunch boxes for a quarter, and it turned out there was a whole subculture of lunch boxes that people had all these memories about when they were kids. There were Beatles and Disney and Scooby Doo lunch boxes. Do you ever watch the old reruns of Hogan's Heroes? You like the show? Yeah, it's a funny show. This particular box is from 1966, made by Aladdin. And what was inside the lunch box was the thermos. The thermos still exists somewhere?
GUEST: Yeah.
APPRAISER: Well, that's an important component of any lunch box collectible. People want the box itself, which has all the characters on it, and they want the thermos because the thermos is decorated.
GUEST: Yeah.
APPRAISER: It has some of the characters running around the side of it. I'm sure you're interested to find out what this is worth. And when I first saw this, I didn't know you had the thermos, but I still thought it was a very interesting piece. This box is worth, like, $400. That's without the thermos.
GUEST: Whoa!
APPRAISER: It's hard to believe, eh?
GUEST: Yeah, a lunch pail that cost about five dollars regularly.
APPRAISER: Oh, I think this would have sold... it's 1966, I think it would have sold for, like, $2.98. So you did better than buying IBM.
GUEST: (laughs) I never knew it'd be worth that much.
APPRAISER: Oh, yeah, this is in excellent condition.