1966 Fender Jaguar Custom Color Guitar & Chart
GUEST: It's a 1966 Fender Jaguar. I bought it when I was in a rock band back in the '60s, uh, called the Riot Squad, and I bought it at a... a little department store in Marinette, Wisconsin. And I played it for four years in that rock band...
APPRAISER: Right.
GUEST: ...and have kept it since then. Our band now, of course, got inducted into the Michigan Rock and Roll Hall of Fame. Not the, the big one, but the Michigan one.
APPRAISER: Yeah. It's one step at a time, right?
GUEST: Right, yeah, one step at a time. (chuckles)
APPRAISER: How did you decide this model, and more importantly, this color?
GUEST: The color is the only one they had in stock, so I had no choice. (laughs) The Jaguar was pretty much up and coming at that time, although other Fender brands made a bigger headline. So the guitar--
APPRAISER: Well, the Jaguar came out as the top-of-the-line Fender in 1962.
GUEST: Mm-hmm.
APPRAISER: So this is four years after that. This is primarily, it's like Beach Boys, a lot of surf bands use this. And this is cool, you have the owner's manual... the color chart, which is really rare.
GUEST: Oh, really?
APPRAISER: It's very-- That piece of paper is incredibly valuable.
GUEST: Oh, good. That's good to know. (chuckles)
APPRAISER: And you remember how you, how much you paid for this, because you have the receipt still, right?
GUEST: Yeah, yeah. At the time, $383, which...
APPRAISER: It was a lot of money in '67.
GUEST: ...was a lot of money. I figure, when I'm gone, my grandkids can fight over it and worry about it.
APPRAISER: And they will. Because of the color, primarily. And these, these guitars sort of ebb and flow and they get popular, they get trendy, and then they cool off and then come back and come back. Custom color. This is considered a custom color; it's one of the rare ones. It's marked on the sheet as surf green. Any of the blues or greens are really rare. Fender custom colors, they're worth a lot more. At retail... This is probably a $12,000 guitar.
GUEST: Really? (chuckling): That surprises me. Well, maybe my grandkids won't get it.
APPRAISER: There you go. (laughs) Sell it and have fun.
GUEST: Well, thank you.
APPRAISER: The color chart is probably... $1,500, maybe even $2,000 piece of paper.

$13,500 - $14,000 Retail
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Understanding Our Appraisals
Executive producer Marsha Bemko shares her tips for getting the most out of ANTIQUES ROADSHOW.
Value can change: The value of an item is dependent upon many things, including the condition of the object itself, trends in the market for that kind of object, and the location where the item will be sold. These are just some of the reasons why the answer to the question "What's it worth?" is so often "It depends."
Note the date: Take note of the date the appraisal was recorded. This information appears in the upper left corner of the page, with the label "Appraised On." Values change over time according to market forces, so the current value of the item could be higher, lower, or the same as when our expert first appraised it.
Context is key: Listen carefully. Most of our experts will give appraisal values in context. For example, you'll often hear them say what an item is worth "at auction," or "retail," or "for insurance purposes" (replacement value). Retail prices are different from wholesale prices. Often an auctioneer will talk about what she knows best: the auction market. A shop owner will usually talk about what he knows best: the retail price he'd place on the object in his shop. And though there are no hard and fast rules, an object's auction price can often be half its retail value; yet for other objects, an auction price could be higher than retail. As a rule, however, retail and insurance/replacement values are about the same.
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