1943 Signed Universal Studio Cafe Menu
GUEST: Back in, uh, 1943, my dad was in the 95th Infantry Division.
They did some, uh, desert training, and he had a Saturday off.
They went to the Universal Studios, and, uh, sat down, and all these different movie stars went through, saw that they were military personnel, and offered to sign, sign the menu.
APPRAISER: I personally, I just love old menus.
That's something I used to collect, because I think they're kind of fun.
When you start looking at the prices on stuff, it makes you want to cry, obviously.
But the other cool thing about this, because it is wartime, we have the flags up here.
And one of my favorite things is the daily specials.
On Monday, it's "Let's Buy Bonds."
And on Tuesday, "Are You Buying War Bonds?"
(laughs) And on Wednesday... You can imagine, this continues.
GUEST: Yeah.
APPRAISER: Which, there's obviously quite an effort... GUEST: Yep.
APPRAISER: ...to, um, buy war bonds to support the troops.
Now, during the war, Hollywood, that was one of the ways they supported.
They had the Hollywood Canteen.
APPRAISER: They would invite soldiers.
And what's interesting to me about this is, for a long time, Universal commissary allowed people from the public to come in and eat.
GUEST: Right.
APPRAISER: And it was called "Dine With the Stars."
GUEST: Right, right.
APPRAISER: So they advertised, you could come in, but they actually stopped that.
They probably opened it up just for service members.
Probably, yeah.
And this is from November 13, 1943.
GUEST: Right.
APPRAISER: And it's signed by a whole host of famous people.
GUEST: It is.
APPRAISER: I think the highlight on the front is probably Donald O'Connor, but the back of it is actually my favorite, uh, because we have a huge, beautiful Olivia de Havilland signature.
We have a really nice Bette Davis, Janet Gaynor.
So you have some of these leading ladies, which, I'm sure for him at the time, about to ship out, would've been... GUEST: Right.
APPRAISER: ...quite a highlight.
The fold marks don't matter.
I think everybody folded these up and put 'em in their pocket, and you have it nicely framed.
At auction, it's about a $600 to $800 menu.
GUEST: Okay, great.
Thank you very much.

$600 - $800 Auction
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Understanding Our Appraisals
Executive producer Marsha Bemko shares her tips for getting the most out of ANTIQUES ROADSHOW.
Value can change: The value of an item is dependent upon many things, including the condition of the object itself, trends in the market for that kind of object, and the location where the item will be sold. These are just some of the reasons why the answer to the question "What's it worth?" is so often "It depends."
Note the date: Take note of the date the appraisal was recorded. This information appears in the upper left corner of the page, with the label "Appraised On." Values change over time according to market forces, so the current value of the item could be higher, lower, or the same as when our expert first appraised it.
Context is key: Listen carefully. Most of our experts will give appraisal values in context. For example, you'll often hear them say what an item is worth "at auction," or "retail," or "for insurance purposes" (replacement value). Retail prices are different from wholesale prices. Often an auctioneer will talk about what she knows best: the auction market. A shop owner will usually talk about what he knows best: the retail price he'd place on the object in his shop. And though there are no hard and fast rules, an object's auction price can often be half its retail value; yet for other objects, an auction price could be higher than retail. As a rule, however, retail and insurance/replacement values are about the same.
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