Modern Politics Activates the Brain's Ancient Wiring
How does your brain process political ideas?
Research on the biology of political beliefs provides insight into the effectiveness of canvassing (or really, how to win any argument). Current theories suggest that people’s political beliefs are driven by their identification with a group—similar to sports team loyalties, but more rooted in values, which makes them harder to change. Processing political thoughts may be a simple question of "Us versus Them."